BARON & BARON STUDIO VISIT REPORT

LUXURY BRANDING I ART DIRECTION I CREATIVE PROCESS I BRANDING STRATEGY I FASHION CAMPAIGNS

Our class had the unique and amazing opportunity of visiting the Baron & Baron design studio and office, where we got a chance to speak with Alicia Shreders, the COO, who provided us with an insider look into the creative process behind luxury branding. The project was to write an in-depth report about the agency’s work, design philosophy, and its impact on high-end fashion brands. Throughout the semester, our class visited different design studios, with each group responsible for creating a detailed report on one. At the end of the semester, we combined all the reports and produced an incredible magazine that showcased the insights and creative processes of each studio we visited.